Commercial Printing Report—Fall 2023 (PDF)

Commercial Printing Report—Fall 2023 provides a concise overview of current business conditions, market expectations, and key business strategies in commercial printing. The report is part of the Printing Business Outlook Series, sponsored by Canon U.S.A., Inc.

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Every quarter PRINTING United Alliance surveys the state of the printing industry. This report summarizes results for 106 commercial printing companies that participated in our midyear 2023 survey.

Our survey panel’s annual sales (all sources) range from less than $500,000 to more than $200 million. They offer a range of commercial printing products, including direct mail, marketing collateral, periodicals, and point-of-purchase displays. And 70.2% have diversified beyond commercial printing into specialties such as wide-format graphics, packaging printing/converting, and apparel decoration.

The report covers the following:

  • How sales, cost inflation, prices, real (inflation-adjusted) sales, and pre-tax profitability trended through mid-2023
  • and expectations for the full year.
  • What concerns commercial printers most.
  • Which commercial printing products are expected to be strongest through 2025.
  • What key leading business indicators say about future business conditions.
  • Why artificial intelligence is too important to back-burner.
  • How to increase the odds of diversifying profitably by rigorously evaluating options.